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Próba 2004
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Development of mid-term Chinese flooring industry |
fengqingxue
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Posts: 4185
Location: newyork
Joined: 18.01.16 |
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Previously, as Higa wooden floors and Foxconn, the products are mainly exported to Europe for foreign enterprises OEM. Such money is stable, the risk is small, but after all, not the long term. 2003, Higa floor began to play their own brand banner, multilayer parquet exported to Europe.
Jiangsu enterprises have followed suit. For European companies OEM era, we Chinese export more, because there is no compromise their fundamental interests, subject to the VIP treatment; Chinese enterprises can create his own banner of fighting for independence, replaced the carrot on the stick of trade protectionism this is a typical colonial plot.
After 2005, flooring industry launched a consolidation in the industry has laid a solid foundation for Chinese flooring industry bigger and stronger. The first is the vertical integration of industry segments.
Leading companies are no longer full attack, but the first in a market segment to achieve the ultimate master the core technology, leading technology and infrastructure resources, to seize the high-quality network and channel resources in the market. By integrating several years, gradually widened the gap between enterprises and SMEs, with some trade barriers. Formed Dekor laminate flooring, solid wood flooring natural, multi-layer parquet Higa, Three Kingdoms market.
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