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Szczecin 2004
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Flooring market inflection point |
fengqingxue
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Posts: 4185
Location: newyork
Joined: 18.01.16 |
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Brand inflection point: high-margin brand management, the market began operation brand of bamboo flooring in order to change position in the market, it is necessary to change the structure of gross category, the past bamboo flooring export products, so most companies used to use low-margin approach market speculation, it is difficult to cause the market and channel attention, not attract capital market channels and enthusiasm.
we can not promote the development of Chinese bamboo flooring market. Bamboo flooring company in order to change the industry, we must use high-margin hype way to spare the article, the taste and feel of bamboo flooring living soil visible. General industry gross margin is generally 40% or more, cheap deck boards more than 30% of gross wood floor,composite decking free shipping while gross domestic bamboo flooring is only 20% of companies into the market, virtually no money can be used for the brand.
according to the prevailing logistics costs 5-8%, marketing costs are 8-10%, year-end sales charges and auto anti-Lee 15-20%, the business is essentially doing promotion will lose money, no promotion of the market it is difficult to guide the consumer, so bamboo flooring has been in the low-end market embarrassment, but after high-margin bamboo flooring market, will it be possible to change this embarrassing situation of brand management.
just do it! |
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