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Nike Air Max 2017 Dames |
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When Adidas North America President Mark King payed Fortune a visit in early 2015, he had a simple sales pitch: Despite recent sales woes because of design misfires, Adidas ZX Flux Uomo Bianche the German sportswear company could be cool again.
At the time, things looked a bit bleak. Adidas was underperforming top rival Nike (nke) in the key U.S. sportswear market and even found Nike Air Huarache Damen itself confronting headlines that it was trailing Under Armour (ua), a far smaller upstart brand. King laid out a simple strategy: focus more on running, basketball, and the stylish everyday wear Nike Air Max Command Donna "originals" business. He also vowed to report double-digit sales growth in the region.
On Thursday, Adidas—the world's second largest sportswear maker after Nike—delivered further proof that it is on a Asics Gel Lyte 3 Femme path toward victory. Fiscal second quarter sales in the North American market jumped 23% from a year ago, following double-digit gains in the first quarter and for the full fiscal 2015 year.
Growth has been fueled by many of the key levers that King called out, including a 60% increase in sales for "originals" and running footwear for the first half of the year. For the running business, sales have benefited from continued strong consumer Nike Air Max 2017 Dames interest for Adidas' Boost technology, as well as impressive strong sales for the newer $100 AlphaBOUNCE shoe.
"We are really proud of the fact that we are the fastest growing [sportswear] brand Asics Gel Quantum 360 Womens in North America," King told Fortune in an interview.
To be sure, Nike's business is still by far the largest, generating $3.74 billion in sales in the most recent period versus $877.6 million for Adidas Superstar Donna Nero Adidas and $827 million for Under Armour.
Still, the strong growth for Adidas in the second quarter, which builds on a 21.8% increase a year ago after two years of declines, implies the turnaround story has got some traction. And King says he's bullish that growth can be sustained. |
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